Week 8

MENTOR COURSES::

  • What labels actually do: marketing, budgets, teams, creative input
  • The evolving role of A&R: what they look for, how they find talent
  • Types of deals (360, distribution, publishing) and what to watch out for
  • How to build a DIY artist ecosystem: digital tools, community, release planning
  • Realistic income streams and how to stack them: streaming, live, sync, merch, patronage
  • What success can look like outside the major label system
  • GROUP WRITING ASSIGNMENT:

    “Dialogue Song” Write the entire song as a conversation between two people — alternating perspectives or blended into one.

    Goal: Character voice, lyric realism, perspective.

    Weekly Group LinkResources